Every meaningful movement since the last report. Sorted by what matters: keyword gains, position shifts, traffic deltas, and new SERP entrants.
The headline win: GA4 Organic Search went from 0 to 42 sessions โ Google is now sending real organic traffic. GSC impressions climbed 101 โ 139 (+38%) and unique queries grew 24 โ 40. Non-brand keywords are surfacing for the first time: "best camouflage for sagebrush flats hunting" landed at position 6 (page 1), plus "hunting knee pads", "camo beanie", and "camo neck gaiter". Total GA4 sessions read 759 โ 273, but the April figure included a one-day Organic Social spike; the durable organic trend is clearly up.
Brand terms continue to hold the top spot since the April 30 snapshot.
| Keyword | Position | Clicks | |
|---|---|---|---|
| wanayi camo | 1.1 | 9 | PAGE 1 |
| wanayi | 1.0 | 5 | PAGE 1 |
New non-brand impressions appearing in this period's GSC pull.
| Keyword | Position | Impr | |
|---|---|---|---|
| best camouflage for sagebrush flats hunting | 6.0 | 6 | PAGE 1 |
| camo beanie | 52.1 | 21 | EMERGING |
| hunting knee pads | 36.9 | 13 | EMERGING |
| camo neck gaiter | 56.0 | 6 | EMERGING |
| knee pads for hunting | 40.4 | 5 | EMERGING |
Position increases mean ranking dropped โ these need attention.
| Keyword | Was โ Now | ฮ | |
|---|---|---|---|
| โ no tracked drops this period โ | |||
Previously these ranked; this period they did not appear in the data.
| Keyword | Was at | |
|---|---|---|
| โ no keywords lost this period โ | ||