Period-Over-Period Diff ยท vs April 30, 2026

WHAT'S
CHANGED

Every meaningful movement since the last report. Sorted by what matters: keyword gains, position shifts, traffic deltas, and new SERP entrants.

This Period's Story

What Moved Since April 30

๐Ÿ“ˆ Period-Over-Period Narrative

The headline win: GA4 Organic Search went from 0 to 42 sessions โ€” Google is now sending real organic traffic. GSC impressions climbed 101 โ†’ 139 (+38%) and unique queries grew 24 โ†’ 40. Non-brand keywords are surfacing for the first time: "best camouflage for sagebrush flats hunting" landed at position 6 (page 1), plus "hunting knee pads", "camo beanie", and "camo neck gaiter". Total GA4 sessions read 759 โ†’ 273, but the April figure included a one-day Organic Social spike; the durable organic trend is clearly up.

Organic Search ฮ”
+42
0 โ†’ 42 GA4 sessions
Impressions ฮ”
+38%
GSC 101 โ†’ 139
Query Growth
+16
24 โ†’ 40 unique queries
Sessions ฮ”
-486
759 โ†’ 273 (April social spike)
Wins

Keywords That Improved

Brand terms continue to hold the top spot since the April 30 snapshot.

KeywordPositionClicks
wanayi camo1.19PAGE 1
wanayi1.05PAGE 1
New Entrants

Non-Brand Keywords Now Surfacing

New non-brand impressions appearing in this period's GSC pull.

KeywordPositionImpr
best camouflage for sagebrush flats hunting6.06PAGE 1
camo beanie52.121EMERGING
hunting knee pads36.913EMERGING
camo neck gaiter56.06EMERGING
knee pads for hunting40.45EMERGING
Watch List

Keywords That Slipped

Position increases mean ranking dropped โ€” these need attention.

KeywordWas โ†’ Nowฮ”
โ€” no tracked drops this period โ€”
Disappeared

Keywords No Longer Tracked

Previously these ranked; this period they did not appear in the data.

KeywordWas at
โ€” no keywords lost this period โ€”